Sustainable Design Engineer for Business, Startups and Organisations

Studio Technical Nature, specialises in sustainable, circular and regenerative product design and business model innovation.

Supporting organisations to get to the root cause of problems, rethink systems, redesign, create and explore circular opportunities to grow with purpose

Based in Reading UK, working and thinking, locally and globally, online and on the ground

“Every design has a consequence, let’s make it a good one”

Erica Purvis, “sprouted” Technical Nature in 2014. However, the seeds had been sowed a long time ago and are constantly evolving …….

Erica brings over 13 years of professional sustainable design and circular economy experience and care to every project.

She blends together her diverse experiences and background, from working in Philips on consumer electronic Products in Ecodesign, Cradle to Cradle, Circular Economy to Programme Development Manager and Impact design and evidence for environmental NGO Waste Watch and Keep Britain Tidy. More recently her work has seen her work with a whole host of Circular and sustainable startups in accelerators, incubators and student entrepreneur hubs. 

Her work is centered around curiosity, creativity and care, mentoring, coaching, collaborating, and creating. Helping unlock sustainable potential and opportunities in your ideas and business.

Stepping back, Questioning, Connecting & Creating 

What she’s know for 

  • Curious and questioning
  • Quiet determination
  • Turning Vision to practical steps and action, getting stuck in
  • Bringing a wide range of perspectives and experiences to any project
  • Taking a creative, positive and opportunity focused approach (working in and on sustainablity is a hugely rewarding activity)
  • Zooming in and out of problems, products, business systems
  • Drawing from a wide tool box of thinking – from design, engineering, sustainabilty, circularity, regenerative, biomimicry, design justice, wellbeing, impact frameworks, SDGs…..
  • Deeply empathising, deeply caring
  • Making sense of “eco-jargon”, awareness of overwhelm, anxiety and dealing with complexity
  • Being mindful of meeting people where they are
  • Bridging the gaps between engineering and technology, human insight, behavioural design and environmental and social impact.
  • Loving nature and wildlife – walks, gardening, runs, drawn to the hills, forests and seas
  • Frequently arriving on my bike

“Using our Heads, Hearts and Hands”

Growing up in different places around the world, from the Netherlands to Oman to Scotland, what was a constant, was being inspired by nature, the outdoors. Whether it be sand dunes, the sea, hills or mountains and whatever the weather (yes I am definitely a Scottish girl at heart). Nature really is a healer and the best designer there is. We must care for and regenerate it now, more than ever.

Alongside this I also love design, observing the world around me, working out how things work, why they’re needed, used and also making sure that alongside all this, that they’re designed well. This combination led me to become a Product Designer Engineer with a focus on sustainability, forever questioning the products, services and systems we create and trying to make them better for all.

We need to find a better balance between technology, humans and nature.

I don’t think we’ve quite got the hang of it yet….. with the speed that it’s been developing and what’s yet to come. We need to take full consideration of the potential effects and opportunity, or even if we’re really solving the right problem at the right depth!

In short I really care about your thoughts, effort, purpose and time, in considering how we can help make the world a better place. So let’s see what we can achieve together!

You could say, it’s in my “Nature”.


Intrigued? Check out the experience  page, head over to linkedIn or just get in touch

Nature Definition:
1. The phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth,
as opposed to humans or human creations
2. The basic or inherent features, character, or qualities of something