Sustainable Design Engineer for Business, Startups and Organisations

As TechnicalNature, I specialise in sustainable design and business model innovation for organisations looking to get to the root cause of problems, rethink systems, redesign or unproduct and explore circular opportunities to grow with purpose

Based in Reading UK, I work (and think) locally and globally, online and on the ground

“Every design has a consequence, let’s make it a good one”

Hi, I’m Erica and I started, “sprouted” TechnicalNature in 2014. However, the seeds had been sowed a long time ago and are constantly evolving …….

I bring over 13 years of professional sustainable design and circular economy experience and care to every project. This comes from working in Philips on lifestyle electronic Products in Ecodesign and Cradle to Cradle, Circular Economy to Programme Development Manager and Impact for NGO Waste Watch and Keep Britain Tidy, and more recently with a whole host of startups and students in accelerators, incubators in creative sustainable business development.

I work with you, coaching, collaborating, and creating. Helping unlock sustainable potential and opportunities in your ideas and business.

Stepping back, Questioning, Connecting & Creating 

Or I get stuck in and consult, helping research, develop visions and turn these into practical steps, opportunities, value, and action. I run a business myself so know just all the roles you might have to take on and look at through a sustainability lens. It can all seem quite overwhelming and complex.

My expertise lies in bridging the gaps between engineering and technology, human insight, behavioural design and environmental and social impact. I use a range of creative and engaging design techniques and methods to vision and then break down into practical steps to take to accelerate the move to a sustainable society.

“Using our Heads, Hearts and Hands”

Growing up in different places around the world, from the Netherlands to Oman to Scotland, what was a constant, was being inspired by nature, the outdoors. Whether it be sand dunes, the sea, hills or mountains and whatever the weather (yes I am definitely a Scottish girl at heart). Nature really is a healer and the best designer there is. We must care for and regenerate it now, more than ever.

Alongside this I also love design, observing the world around me, working out how things work, why they’re needed, used and also making sure that alongside all this, that they’re designed well. This combination led me to become a Product Designer Engineer with a focus on sustainability, forever questioning the products, services and systems we create and trying to make them better for all.

We need to find a better balance between technology, humans and nature.

I don’t think we’ve quite got the hang of it yet….. with the speed that it’s been developing and what’s yet to come. We need to take full consideration of the potential effects and opportunity, or even if we’re really solving the right problem at the right depth!

In short I really care about your thoughts, effort, purpose and time, in considering how we can help make the world a better place. So let’s see what we can achieve together!

You could say, it’s in my “Nature”.


Intrigued? Check out the experience  page, head over to linkedIn or just get in touch

Nature Definition:
1. The phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth,
as opposed to humans or human creations
2. The basic or inherent features, character, or qualities of something