As TechnicalNature, I specialise in sustainable design and creative strategies for SME’s, startups, organisations and people looking to disrupt business as usual, explore circular opportunities and grow with purpose.
“Every design has a consequence, let’s make it a good one”
Hi, I’m Erica and I started, “sprouted” TechnicalNature in 2014, however the seeds of the enterprise had been sowed a long time ago…….
I bring over 10 years of professional sustainable design experience and care to every project, working with you, coaching, collaborating and creating. From developing visions to turning these into practical steps, opportunities, value and action.
My expertise lies in bridging the gaps between engineering and technology, human insight, behavioural design and environmental and social impact. I use a range of creative and engaging design techniques and methods to accelerate the move to a sustainable society.
“Using our Heads, Hearts and Hands”
Ultimately, growing up in different places around the world, from the Netherlands to Oman to Scotland, I’ve always loved and been inspired by nature, the outdoors, whether it be sand dunes, the sea, hills or mountains and whatever the weather (yes I am definitely a Scottish girl at heart).
Alongside this I also love design, observing the world around me, working out how things work, why they’re needed, used and also making sure that alongside all this, that they look great. This combination led me to become a Product Designer Engineer focusing on sustainability, forever questioning the products, services and systems we create and trying to make them better for all.
We need to find a better balance between technology, humans and nature.
I don’t think we’ve quite got the hang of it yet….. with the speed that it’s been developing and what’s set to come. We need to take full considerations of the potential effects and opportunity, or even if we’re really solving the right problem at the right depth!
In short I really care about your thoughts, effort, purpose and time, in considering how we can help make the world a better place. So let’s see what we can achieve together!
You could say, it’s in my “Nature”.
Want to read more about my Why? then there’s a blog coming.