TechnicalNature sprouted in 2014 but the seeds of the enterprise had been sowed a long time ago……..


Erica Purvis TechnicalNature

Technology has progressed massively over the years and we are now also innovating for this technology to be more sustainable and socially beneficial in energy efficiency, material choices or even through completely new business models based more around services and benefits to society.

However vast gaps still exist between what we think is possible and making it so, as well as the speed of change and adoption that we need to move to a more sustainable, happy and equal society. Often this isn’t from the technology or product itself but it’s connection to the users, the way it is introduced or presented, the surrounding policies and the larger consumer, growth driven system it now exists in.

An economy and society largely built upon making stuff, persuading you that you need it, buying it, using it (maybe) and then disposing of it. All happening at the expense of the environment, societies around the world and limited contribution to many people’s happiness and wellbeing.


I believe however that real value is only created when social and environmental problems are considered, reduced and even made better

It’s not all doom and gloom and around the world thousands of wonderful organisations and people work to improve the situation. For my part, with a background as a design engineer I hope to  use the variety of useful transferable skills, knowledge and experience developed from Engineering, Human and Social Insight , Research and Design disciplines across sectors to identify needs, improve understanding, design approaches, evaluate and take action to create sustainable impact.

On a personal level there was also the dilemma  many face, how to combine what drives you, your passion and what you’re actually any good at?  The technical engineering, the human experience and interaction or the more creative design ………I decided to combine them all.


drawing credit to @Iamquestioning Marcela Tehran

drawing credit to @Iamquestioning Marcela Tehran

This has been a theme wherever I’ve worked, combining technical knowledge and techniques with creative and human aspects, listening, caring, inspiring and influencing, bringing people together from different sectors and disciplines to identify social and environmental improvement opportunities and translate these into practical steps and action.

Whether working in the Netherlands for Sustainable Innovation and Development in Philips Consumer Lifestyle as a Sustainable Design Engineer with their EcoVisionV and Cradle to Cradle strategies, as Programme Development Manager for Environmental NGO Waste Watch and more recently Design & Evidence Manager for Keep Britain TIdy, I take a holistic and questioning approach to any problem, project or issue. I build collaborative relationships and create strategies, insight or practical steps that ensure that you (or we) always learn, develop and achieve positive results together for people and the planet

You could say it’s in my  “Nature”


Let’s Create !

More details about my professional experience and background are on linkedIn or full CV on request – but here’s a brief overview

  • Graduated in 2006 with a 1st class MEng in Product Design Engineering from Glasgow University and Glasgow School of Art – as well as spending an Erasmus year at NTNU University in Trondheim, Norway (including Life Cycle Analysis and Eco Efficiency)
  • Worked for Philips Consumer Lifestyle – Health & Wellbeing, in the Netherlands for 4 years specialising in EcoDesign, Life Cycle Analysis, Cradle to Cradle, Circular Economy, Product development and supporting in developing their corporate EcoVision strategy. C2C Innovation and implementation (now Circular Economy approach)
  • Moved to London and took up the role as Programme Development Manager for Environmental NGO Waste Watch – Calling for approaches that recognise “What’s good for the Environment is good for us” and designing projects and programmes for positive environmental and social change.
  • Through the merger of Waste Watch with Keep Britain Tidy became their Design & Evidence Manager as part of the Evidence and Policy team – leading on Impact & Evaluation development, various research projects and policy work.
  • Started TechnicalNature as a freelance – hoping to further continue working towards positive social and environmental impact, alongside and in collaboration with others.
  • Setting up and working as Community Manager & Design & Impact Lead at the Central Research Laboratory – a startup accelerator & coworking space in West London
  • Climate KIC coach on The Journey 2016 & 2017 – supporting students to practically learn about what it takes to be a cleantech entrepreneur
  • Taking on a role as a voluntary Driector with Reading Hydro CBS to support moving the project forward through strategic community development & communications
  • ????

Also an

  • Affiliate of the IMechE and sit on the Greater London Young Members Panel – Our World In 2050 lead (Sustainable design engineering workshops in schools)
  • UK lead for The People’s Design Lab
  • Core developer for Open Source Circular Economy days (Globe and London)
  • Volulnteer editor for the Londaon Area Pituitary Foundation newsletter
  • Fellow of the Royal Society of the Arts
  • Friend of RCA Sustain and previous visiting Innovation Design Engineering tutorial mentor alongside Brunel Innovation Hub support
  • STEMNET London Ambassador

p.s. I also like photography, cycling, running and making the most of the events, talks and exhibitions in London as well as on my travels, so these may feature on this site……

Vision and Mission

Contributing to a society that is mindful of it’s impact and the consequences of design to others and the environment. Living, learning and loving to create positive design together.


Values are integral to all that I do. They are founded on the underlying care for community, society and the environment and making positive contributions and impact towards them.

Sustainability Policy

Be the change. Aiming to align and explore how I work in a way that promotes positive social and environmental impact and reducing negative where possible.